#THEORANGEEFFECT Self-Injury Awareness Day Campaign

#THEORANGEEFFECT is Cars For Hope’s campaign initiative in support of Self-Injury Awareness Day. Wear orange and fight against the stigma surrounding self-injury. You and everybody you love is worth the fight.

March 2017

What is Self-Injury?

Self-injury, or self-harm is a term used for when people intentionally injure themselves, often by cutting, burning or ingesting chemicals. It is most commonly used as a coping mechanism for strong emotions or difficult circumstances. Self-injury does not equate to a suicide attempt. Most people self-harm to try to change how they feel and will go to great lengths to keep this activity private.

The Statistics


years of potential life lost to self-harm in 2012


of young adults have reported self-injuring in their lifetime


hospitalisations in Australia were from self-injury in 2011


of deaths of Australian aged 15 to 24 were from self-injury in 2014

24% of females and 18% of males aged 20-24 and 17% of females and 12% of males aged 15-19 have reported self-harming at some point in their life.

Martin G., Swannell SV., et al

Intentional self-harm was the leading cause of death for those aged 15-44 years

Australian Bureau of Statistics, 2012

It is estimated that the number of young people who have engaged in self-harm is 40-100 times greater than those who have actually ended their lives.

C. Fox and K. Hawton, 2004

Vehicle accidents experienced less fatalities than intentional self-harm in the 15-24 year age group.

Australian Bureau of Statistics, 2012

Myths and Facts

Self-injury is a suicide attempt

Self-injury is most often not an attempt at suicide. Although many people believe that there is a close relationship between self-injury and suicide, most self-injury is to hurt and not to kill oneself.

Self-injury is 'emo'

It is not 'emo' nor is it a trend or a new behaviour. Self-injury has recently become a stereotype with the belief that only certain kinds of people undertake self-harm, however studies have found no evidence to support these beliefs.

Self-injury is attention-seeking

In reality, most people keep their self-harming private and will go to great lengths to conceal their behaviour. Rather than to get attention from others, most of the time people self-harm to try and change how they are feeling.

How You Can Help

Self-Injury is an important subject which is incredibly misunderstood. At Cars For Hope we believe awareness is essential to break the stigma around self-injury and to empathise with those struggling to seek help. Play your part to bring understanding towards self-injury and mental health. Get involved in #THEORANGEEFFECT.

Share to Social Media

Wear Orange

Wearing orange for #THEORANGEEFFECT 2017 is the best way to show you care and support the people who have battled with self-injury. You can wear something big or small, or get creative with your ride – the choice is yours – but promise to wear it loudly and proudly.

Share to Social Media

Share to Social Media

Your story and your support for Self-Injury Awareness Day deserves to be known. Share it with a selfie on Facebook and Instagram using #THEORANGEEFFECT hashtag to make it heard.

Host your own event!

Host Your Own Event

Round up your mates and support #THEORANGEEFFECT 2017 your way. We want to know how you’re breaking the stigma associated with self-injury on March 4-5.

Whether it's a car meet, cruise or BBQ you can submit your own event to be featured on this very website.

Support Cars For Hope

Support Cars For Hope

Stuck on what to wear for #THEORANGEEFFECT 2017, or want to dress up your ride with a sticker? There's t-shirts, stickers and more on the Cars For Hope Online Store just for #THEORANGEEFFECT 2017. Plus your purchase will go directly towards helping people experiencing mental illness and self-injury.

Join the Movement

Lana, @lana.r324
Troy, @vcoup3
Ash, @ash_welshh
2015 EOMM, Eric
2016 EOMM, Matthew
Luke, @rb_straker
Ready to Race
Michael, @velocity_86
Manteeta, @maneetaum